The Benefit of Digital Billboards

In Nielsen's 2019 Out-of-Home (OOH) Advertising Study, they discovered that:

1. Overall Billboard Visibility:

90% of adults noticed some form of out-of-home advertising in the past month and 80% noticed OOH advertising in the past week.

2. Digital Billboards:

Digital billboards garnered significant attention, with a 81% of people noticing them.

3. Billboards on Moving Cars:

The study specifically highlighted that moving billboards on top of vehicles have substantial visibility. According to the study, around 84% of respondents noticed billboards on top of moving cars in the past month.

According to similar studies done in the Johannesburg metropolitan area, on average, one car garners 250 000 views a month and 15 cars garner 3 700 000 views. At 50 boards RØHM Media can guarantee any brand 5 000 000 views a month in the Johannesburg and Pretoria metro areas alone.